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Online video is HUGE. Big isn't always better, but online video is still in its infancy. Keep innovating!
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Heading home from vacation today. It was a much needed rest. Brainloaf has great things slated for the summer. Stay tuned.
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We have refreshed the content and structure of the Brainloaf.com website. Please take a look! http://www.brainloaf.com
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Neilsen reports that 60% of new Twitter users do not return after the first month. I think the issue is content. There isn't enough great content. I'm on Twitter and I follow a handful of people, mostly in the marketing space. I send tweets every so often, maybe 5 times a week, but I'll admit it isn't anything groundbreaking. Twitter is a fantastic communication tool, but it doesn't scale well. The more people you follow, then harder it is to keep up. Yet, media companies are evaluating all these new methods of communication the same way: by scale. They care about eyeballs and viewers and numbers. These metrics are old and crusty. Just like the music industry is undergoing a major shift...
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According to eMarkter.com: "Currently, 96.6 million US Internet users read a blog at least once per month, representing 48.5% of the Internet population. By 2013, 128.2 million people, or 58% of all US users, will take part. The numbers of bloggers is also rising. In 2009, 27.9 million US Internet users have a blog they update at least once per month, representing 14% of the Internet population. By 2013, 37.6 million will update their blogs at least monthly." This is good news and bad news for bloggers. First, the rising number of blog readers is great news. This makes blogging a high impact activity. For companies and individuals looking to use blogs to extend their brand, more eyeballs are more potential customers.
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DebNG just asked on Twitter: "Tweeps: I asked this question over the weekend: what is better for building your brand and your community: Twitter or FaceBook and why?" I wanted to write an extended response here. In our work helping companies develop a Communication Activation strategy, we emphasize the research needed in determining how customers would like to interact with the brand. Some may like Facebook, some like podcasts, some like tweets. It really all depends on the market. I think all marketers need to be everywhere there is a large congregation of their potential and existing customers. Facebook, LinkedIn, Twitter, etc. Anywhere you could potentially be talking with customers and potential customers is where you should start. Then begin to use...
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I just got a "random" follow on twitter. I opened it and it was a user http://twitter.com/TennisExpress I had just twitted that I was excited for the warm weather and the start of summer tennis. Hopefully this was a manual follow and not some automated system. Through Twitter search, marketers can find people who are talking about their product, service and category. But remember that when following someone you should have a geniune interaction with them. Don't count on getting an "autofollow" in return for following someone. Something that could have improved TennisExpress' chances of me following them would have been to send me a DM with a personal message about the start of summer tennis. This would let me know that...
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I believe so many retail and service companies have damaged their reputation to the point where customers no longer care. They simply visit a store because it is cheap or convienient. They expect to be treated indifferently by customer service people and cashiers. People are going to start going somewhere else the second it opens up nearby. Don't be like Domino's Pizza, hire great people to represent your brand.
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Copyright 2009 Mike Rogers
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